5th May 2015
Havas Media Group today announced the re-organisation of its Asia Pacific operations with the formation of a separate Greater China cluster, which will report into its Global Executive Committee.
28th April 2015
Meaningful Brands® is the first global study to show how our quality of life and wellbeing connects with brands at both a human and business level.
31st March 2015
This news follows the Group’s recent launch of the Global Music Data Alliance with Universal Music Group and its partnership with NewsCred, the world’s leading content marketing platform.
Mega PicNic Continente 2012 - Portugal
The recent economic situation in Portugal led to a drop in consumer confidence and happiness. Continente, the biggest grocery retailer in Portugal, needed to strengthen its positioning and reinforce its brand claim [...]
I live in FNAC - Spain
FNAC is the European retail leader of cultural products. Arena’s challenge was to drive traffic to the flagship store in Madrid, bringing to life the unique shopping experience described by our cardholder members [...]
Llama Snacks - UK
Tesco launched a new category of snack “Llama’s” with the aim for it to become part of the TV football snacking ritual during Euro 2012. Arena brought Llama alive as an irreverent character with an edgy and [...]