10th November 2014
O Global Managing Director do Havas Media Group deu à M&M Global uma entrevista rara e exclusiva.
6th November 2014
How does a consumer today find, select and purchase a product or service? Where do they go for information, who or what influences them most?
9th October 2014
Mobext today announced that it has appointed Marco Rigon as its global head, to further develop Havas Group’s overall mobile marketing strategy for its clients worldwide.
From ‘talkers’ to ‘doers’ - Mexico
The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]
Mega PicNic Continente 2012 - Portugal
The recent economic situation in Portugal led to a drop in consumer confidence and happiness. Continente, the biggest grocery retailer in Portugal, needed to strengthen its positioning and reinforce its brand claim [...]
Llama Snacks - UK
Tesco launched a new category of snack “Llama’s” with the aim for it to become part of the TV football snacking ritual during Euro 2012. Arena brought Llama alive as an irreverent character with an edgy and [...]