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      • FNAC

        I live in FNAC - Spain

        I live in FNAC - Spain

        FNAC is the European retail leader of cultural products. Arena’s challenge was to drive traffic to the flagship store in Madrid, bringing to life the unique shopping experience described by our cardholder members [...]

      • Snickers

        Pasabordo - Colombia

        Pasabordo - Colombia

        Snickers, one of the world’s most famous chocolate brands, is known in Latin America for its connection to extreme sports, urban lifestyles (graffiti, skateboarders), and rebellious personality. Our challenge was [...]

      • Lenovo

        From ‘talkers’ to ‘doers’ - Mexico

        From ‘talkers’ to ‘doers’ - Mexico

        The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]

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