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      • Lenovo

        From ‘talkers’ to ‘doers’ - Mexico

        From ‘talkers’ to ‘doers’ - Mexico

        The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]

      • Sonae MC

        Mega PicNic Continente 2012 - Portugal

        Mega PicNic Continente 2012 - Portugal

        The recent economic situation in Portugal led to a drop in consumer confidence and happiness. Continente, the biggest grocery retailer in Portugal, needed to strengthen its positioning and reinforce its brand claim [...]

      • Tesco

        Llama Snacks - UK

        Llama Snacks - UK

        Tesco launched a new category of snack “Llama’s” with the aim for it to become part of the TV football snacking ritual during Euro 2012. Arena brought Llama alive as an irreverent character with an edgy and [...]

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