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        Mega PicNic Continente 2012 - Portugal

        Mega PicNic Continente 2012 - Portugal

        The recent economic situation in Portugal led to a drop in consumer confidence and happiness. Continente, the biggest grocery retailer in Portugal, needed to strengthen its positioning and reinforce its brand claim [...]

      • Tesco

        Llama Snacks - UK

        Llama Snacks - UK

        Tesco launched a new category of snack “Llama’s” with the aim for it to become part of the TV football snacking ritual during Euro 2012. Arena brought Llama alive as an irreverent character with an edgy and [...]

      • FNAC

        I live in FNAC - Spain

        I live in FNAC - Spain

        FNAC is the European retail leader of cultural products. Arena’s challenge was to drive traffic to the flagship store in Madrid, bringing to life the unique shopping experience described by our cardholder members [...]

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