3rd May 2016
Havas Media Group today announced senior management changes at Havas Media Group North America.
13th April 2016
Małgorzata Węgierek, CEO Havas Media Group Poland, has been honoured in the country’s AdMan competition.
17th March 2016
Havas Media Group announced today that Stefano Spadini will take charge of all Havas’ media brands in Italy including Havas Media, Arena Media and Havas Sports & Entertainment.
Llama Snacks - UK
Tesco launched a new category of snack “Llama’s” with the aim for it to become part of the TV football snacking ritual during Euro 2012. Arena brought Llama alive as an irreverent character with an edgy and [...]
From ‘talkers’ to ‘doers’ - Mexico
The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]
Pasabordo - Colombia
Snickers, one of the world’s most famous chocolate brands, is known in Latin America for its connection to extreme sports, urban lifestyles (graffiti, skateboarders), and rebellious personality. Our challenge was [...]