30th September 2014
Affiperf, Havas’ programmatic pure player, extends boundaries of programmatic buying with the introduction of the world’s first real time, agnostic system to work across multiple Demand Side Platforms
9th September 2014
On August 14th, Google announced it will no longer allow advertisers to opt out of close variants from the end of September.
3rd September 2014
Havas Sports & Entertainment announces that Global COO, Jérôme de Chaunac, will oversee global operations from his new base of New York City.
Mega PicNic Continente 2012 - Portugal
The recent economic situation in Portugal led to a drop in consumer confidence and happiness. Continente, the biggest grocery retailer in Portugal, needed to strengthen its positioning and reinforce its brand claim [...]
Pasabordo - Colombia
Snickers, one of the world’s most famous chocolate brands, is known in Latin America for its connection to extreme sports, urban lifestyles (graffiti, skateboarders), and rebellious personality. Our challenge was [...]
Eurostar Live - UK
Eurostar’s ongoing strategy is to integrate social media across their business to help build customer loyalty. Amid difficult economic conditions, the importance of increasing tickets sales and driving awareness [...]