7th April 2014
MFG Labs, the company at the heart of Havas Media Group data strategy, has today launched a unique service called “Where Does My Tweet Go?” which helps brands, agencies, and individuals make sense of data as it is generated, in real-time, across the Twittersphere.
19th March 2014
We need to make better sense of big data, and doing so requires an organisational change, not just an upgrade of skills and tools.
17th March 2014
Award-winning Director Morgan Spurlock joins our Global MD Dominique Delport on stage in London at 11.15 am on Tuesday 1st April.
Mega PicNic Continente 2012 - Portugal
The recent economic situation in Portugal led to a drop in consumer confidence and happiness. Continente, the biggest grocery retailer in Portugal, needed to strengthen its positioning and reinforce its brand claim [...]
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The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]
I live in FNAC - Spain
FNAC is the European retail leader of cultural products. Arena’s challenge was to drive traffic to the flagship store in Madrid, bringing to life the unique shopping experience described by our cardholder members [...]