24th October 2014
O diretor de gerenciamento global do Havas Media Group dá à M&M Global uma entrevista rara e exclusiva.
9th October 2014
Mobext today announced that it has appointed Marco Rigon as its global head, to further develop Havas Group’s overall mobile marketing strategy for its clients worldwide.
30th September 2014
Affiperf, Havas’ programmatic pure player, extends boundaries of programmatic buying with the introduction of the world’s first real time, agnostic system to work across multiple Demand Side Platforms
Mega PicNic Continente 2012 - Portugal
The recent economic situation in Portugal led to a drop in consumer confidence and happiness. Continente, the biggest grocery retailer in Portugal, needed to strengthen its positioning and reinforce its brand claim [...]
Llama Snacks - UK
Tesco launched a new category of snack “Llama’s” with the aim for it to become part of the TV football snacking ritual during Euro 2012. Arena brought Llama alive as an irreverent character with an edgy and [...]
I live in FNAC - Spain
FNAC is the European retail leader of cultural products. Arena’s challenge was to drive traffic to the flagship store in Madrid, bringing to life the unique shopping experience described by our cardholder members [...]