9th September 2014
On August 14th, Google announced it will no longer allow advertisers to opt out of close variants from the end of September.
3rd September 2014
Havas Sports & Entertainment announces that Global COO, Jérôme de Chaunac, will oversee global operations from his new base of New York City.
8th July 2014
Thoughts from Jose Gutiérrez Cuellar, global client technology director, Havas Media Group following this year's Big Media summit in Madrid.
Mega PicNic Continente 2012 - Portugal
The recent economic situation in Portugal led to a drop in consumer confidence and happiness. Continente, the biggest grocery retailer in Portugal, needed to strengthen its positioning and reinforce its brand claim [...]
Eurostar Live - UK
Eurostar’s ongoing strategy is to integrate social media across their business to help build customer loyalty. Amid difficult economic conditions, the importance of increasing tickets sales and driving awareness [...]
From ‘talkers’ to ‘doers’ - Mexico
The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]