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      • Sonae MC

        Mega PicNic Continente 2012 - Portugal

        Mega PicNic Continente 2012 - Portugal

        The recent economic situation in Portugal led to a drop in consumer confidence and happiness. Continente, the biggest grocery retailer in Portugal, needed to strengthen its positioning and reinforce its brand claim [...]

      • Eurostar

        Eurostar Live - UK

        Eurostar Live - UK

        Eurostar’s ongoing strategy is to integrate social media across their business to help build customer loyalty. Amid difficult economic conditions, the importance of increasing tickets sales and driving awareness [...]

      • Lenovo

        From ‘talkers’ to ‘doers’ - Mexico

        From ‘talkers’ to ‘doers’ - Mexico

        The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]

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