25th November 2013
Havas today announced the launch of a new fully owned media agency in Sydney, to be spearheaded by award winning media personality Mike Wilson.
18th November 2013
Recent research commissioned by Outbrain, a web content discovery platform, highlights how to attract more readers to your content, but some of the results may surprise you.
7th November 2013
Google made a big change in October to the algorithm behind ranking ads in paid search.
From ‘talkers’ to ‘doers’ - Mexico
The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]
Mega PicNic Continente 2012 - Portugal
The recent economic situation in Portugal led to a drop in consumer confidence and happiness. Continente, the biggest grocery retailer in Portugal, needed to strengthen its positioning and reinforce its brand claim [...]
Pasabordo - Colombia
Snickers, one of the world’s most famous chocolate brands, is known in Latin America for its connection to extreme sports, urban lifestyles (graffiti, skateboarders), and rebellious personality. Our challenge was [...]