9th February 2016
Partnerships and sponsorship deals with musicians improve brand image and encourage people to try a company’s products and services, according to new research unveiled today by Havas Sports & Entertainment.
21st January 2016
Havas’ team of experts join Rori DuBoff, Global Head of Strategy, EVP, Havas Media Group and WIRED’s Head of Product and Business Development, Mark McClusky, to guide us through the evolution of products that were on show at CES 2016 in Las Vegas.
16th December 2015
The Havas Group today announced the appointment of Pedro Avery as CEO of its Havas Sports & Entertainment network, to succeed Lucien Boyer who is moving to Vivendi. The appointment will be effective as of January 1st 2016.
From ‘talkers’ to ‘doers’ - Mexico
The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]
Pasabordo - Colombia
Snickers, one of the world’s most famous chocolate brands, is known in Latin America for its connection to extreme sports, urban lifestyles (graffiti, skateboarders), and rebellious personality. Our challenge was [...]
I live in FNAC - Spain
FNAC is the European retail leader of cultural products. Arena’s challenge was to drive traffic to the flagship store in Madrid, bringing to life the unique shopping experience described by our cardholder members [...]