8th July 2014
Thoughts from Jose Gutiérrez Cuellar, global client technology director, Havas Media Group following this year's Big Media summit in Madrid.
29th May 2014
CSR has a long history in China, but its drivers are not well understood.
23rd April 2014
How China CMOs and marketers make the difference
Eurostar Live - UK
Eurostar’s ongoing strategy is to integrate social media across their business to help build customer loyalty. Amid difficult economic conditions, the importance of increasing tickets sales and driving awareness [...]
From ‘talkers’ to ‘doers’ - Mexico
The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]
I live in FNAC - Spain
FNAC is the European retail leader of cultural products. Arena’s challenge was to drive traffic to the flagship store in Madrid, bringing to life the unique shopping experience described by our cardholder members [...]