Havas Media Group UK further simplifies its structure by promoting CEOs from digital and specialist backgrounds
13th May 2013
In line with Havas Media Group’s recent reorganisation to become the most simplified and agile operating group in the industry, it was announced today that Paul Frampton, MD of Havas Media, will be promoted to CEO [...]
Using data to improve performance
18th April 2013
We commonly see how sport and numbers come together like twins. In the last set of Six Nations rugby international games, we saw Ireland have 80% of possession but still lose to Scotland. In 2004, Arsenal football [...]
The travel business is Mobile by definition
15th April 2013
The travel business is Mobile by definition: travel is a connected experience, with Mobile likely to be at the centre - via planning, sales and guiding - in the years to come. The task for the marketer is to be open [...]
Peugeot
Peugeot 207 Metro - Argentina
Peugeot 207 Compact participates in the small cars segment, which is highly competitive and represents over 74% of private car sales. Its target is people between 20 and 45 years old with middle / high socioeconomic [...]
Eurostar
Eurostar Live - UK
Eurostar’s ongoing strategy is to integrate social media across their business to help build customer loyalty. Amid difficult economic conditions, the importance of increasing tickets sales and driving awareness [...]
Lenovo
From ‘talkers’ to ‘doers’ - Mexico
The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]