27th February 2014
How can the Internet of Things (IoT) affect media communication?
25th November 2013
Havas today announced the launch of a new fully owned media agency in Sydney, to be spearheaded by award winning media personality Mike Wilson.
18th November 2013
Recent research commissioned by Outbrain, a web content discovery platform, highlights how to attract more readers to your content, but some of the results may surprise you.
I live in FNAC - Spain
FNAC is the European retail leader of cultural products. Arena’s challenge was to drive traffic to the flagship store in Madrid, bringing to life the unique shopping experience described by our cardholder members [...]
Mega PicNic Continente 2012 - Portugal
The recent economic situation in Portugal led to a drop in consumer confidence and happiness. Continente, the biggest grocery retailer in Portugal, needed to strengthen its positioning and reinforce its brand claim [...]
Eurostar Live - UK
Eurostar’s ongoing strategy is to integrate social media across their business to help build customer loyalty. Amid difficult economic conditions, the importance of increasing tickets sales and driving awareness [...]