8th July 2014
Thoughts from Jose Gutiérrez Cuellar, global client technology director, Havas Media Group following this year's Big Media summit in Madrid.
29th May 2014
CSR has a long history in China, but its drivers are not well understood.
23rd April 2014
How China CMOs and marketers make the difference
Pasabordo - Colombia
Snickers, one of the world’s most famous chocolate brands, is known in Latin America for its connection to extreme sports, urban lifestyles (graffiti, skateboarders), and rebellious personality. Our challenge was [...]
I live in FNAC - Spain
FNAC is the European retail leader of cultural products. Arena’s challenge was to drive traffic to the flagship store in Madrid, bringing to life the unique shopping experience described by our cardholder members [...]
Llama Snacks - UK
Tesco launched a new category of snack “Llama’s” with the aim for it to become part of the TV football snacking ritual during Euro 2012. Arena brought Llama alive as an irreverent character with an edgy and [...]