28th September 2015
Havas Media Group scooped a dazzling half-dozen trophies at last week’s Festival of Media LatAm Awards, including Campaign of the Year.
10th September 2015
LuxHub, the strategic consulting practice of Havas, reveals its first global observatory on The Luxury Customer Journey that examines the path to purchase for luxury fashion goods.
7th September 2015
Havas Media Group announces a research contract with Israel's most prestigious university Technion.
Eurostar Live - UK
Eurostar’s ongoing strategy is to integrate social media across their business to help build customer loyalty. Amid difficult economic conditions, the importance of increasing tickets sales and driving awareness [...]
I live in FNAC - Spain
FNAC is the European retail leader of cultural products. Arena’s challenge was to drive traffic to the flagship store in Madrid, bringing to life the unique shopping experience described by our cardholder members [...]
From ‘talkers’ to ‘doers’ - Mexico
The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]