7th April 2014
MFG Labs, the company at the heart of Havas Media Group data strategy, has today launched a unique service called “Where Does My Tweet Go?” which helps brands, agencies, and individuals make sense of data as it is generated, in real-time, across the Twittersphere.
19th March 2014
We need to make better sense of big data, and doing so requires an organisational change, not just an upgrade of skills and tools.
17th March 2014
Award-winning Director Morgan Spurlock joins our Global MD Dominique Delport on stage in London at 11.15 am on Tuesday 1st April.
Eurostar Live - UK
Eurostar’s ongoing strategy is to integrate social media across their business to help build customer loyalty. Amid difficult economic conditions, the importance of increasing tickets sales and driving awareness [...]
Llama Snacks - UK
Tesco launched a new category of snack “Llama’s” with the aim for it to become part of the TV football snacking ritual during Euro 2012. Arena brought Llama alive as an irreverent character with an edgy and [...]
I live in FNAC - Spain
FNAC is the European retail leader of cultural products. Arena’s challenge was to drive traffic to the flagship store in Madrid, bringing to life the unique shopping experience described by our cardholder members [...]