24th March 2015
Appointments focused on strengthening the strategic and creative capabilities of the network
17th March 2015
LuxHub’s global observatory on Research & Insights releases its first report on global retail trends in luxury.
4th March 2015
Havas Sports & Entertainment and Seaters have announced a strategic partnership today on the occasion of the Leaders Sport Business Summit in New York.
From ‘talkers’ to ‘doers’ - Mexico
The objective was to increase Lenovo Brand Purchase Consideration in Mexico in one year, boosting their sales in a market dominated by two longtime positioned players. The Net Generation, 18-24 years old middle [...]
Mega PicNic Continente 2012 - Portugal
The recent economic situation in Portugal led to a drop in consumer confidence and happiness. Continente, the biggest grocery retailer in Portugal, needed to strengthen its positioning and reinforce its brand claim [...]
I live in FNAC - Spain
FNAC is the European retail leader of cultural products. Arena’s challenge was to drive traffic to the flagship store in Madrid, bringing to life the unique shopping experience described by our cardholder members [...]