Retail in Flux: Technology as peril and saviour

August 1, 2017 - Mark Holden, Head of Strategy, Arena Media

It may be a cliché, but every cliché has a grain of truth: we overestimate the short-term impact of technology and underestimate its long-term impact.  That is certainly the case for modern retail where, after years of justifiable hype and noise, the profound, long-lasting effects of online shopping on bricks-and-mortar shopping behaviour are becoming clear. […]

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Havas Tech Week: Recap

June 29, 2017 - Amalia Agathou, Innovations Manager, 18 Havas

Earlier this month Havas held its inaugural Havas Tech Week, securing a series of engaging events and a line-up of inspiring speakers for five days of insightful presentations and enlightening conversation. We welcomed speakers from the likes of Spotify, TrueStart, and xAd to HKX, the Havas Village in Kings Cross, hosted by 18 Havas and […]

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A closer look at new ways of consumer targeting

June 20, 2017 - Jonathan Dunkley, Business Director, Paid Performance at Ecselis UK

The industry often focusses attention on finding the right type of consumer for a brand. Who are they, where do they live, how much do they earn? As marketers, finding the right moment to advertise to this chosen demographic is even more crucial.  That essential element of timing turns a user browsing your site into […]

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It’s time to get emotional and build bonds that matter

June 20, 2017 - Sorcha Garduce, Digital Insight Director at Havas Media Group

Emotional Intelligence has gained traction in the marketing world, particularly as brands are heading into a period of customer engagement transition.  Building powerful emotional connections is at the heart of what makes a brand memorable.  Emotionally charged situations lead us to create longer lasting memories, therefore the more intense the emotion, the more impactful it […]

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Parents, not millenials, are the smartphone generation

June 20, 2017 - Ellie Roberts, Head of Communications Planning at Arena Media

According to the latest UK Online Audience comScore research the UK population now spends more time online using their smartphones than any other device. This does not surprise me; I spend more time with my mobile than I do with my partner or children. We are indeed a nation so addicted to our phones that […]

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